From your factory to the Turkish shelf.
What we do, how we work, why Turkey is worth the journey — and how to begin.
Every step from your factory to the Turkish shelf.
Import & Sourcing
Direct procurement from your factory, consolidated shipping, customs clearance and bonded logistics into Turkey.
Regulatory Affairs
ÜTS product registration, PIF compilation, ingredient review and compliant Turkish labeling — before launch, not after.
National Distribution
Warehousing and 3PL fulfillment reaching pharmacies, retail chains and beauty channels across Turkey.
E-commerce Operations
Marketplace and D2C storefront management, digital shelf strategy and authorized-seller enforcement.
Brand Development
Localized positioning, content and creator programs shaped for the Turkish beauty consumer.
Market Intelligence
Transparent sell-through reporting, pricing surveillance and quarterly performance reviews for headquarters.
The paperwork is the product.
Turkish cosmetic regulation leaves no room for shortcuts. We treat compliance as a core discipline — every obligation below is handled by our own team, as importer of record.
ÜTS product registration
Every SKU entered in the Ministry of Health Product Tracking System
In-housePIF documentation
Product Information Files compiled and maintained to EU-aligned standards
In-houseIngredient & claims review
Formulations assessed against Turkish cosmetic regulation by our chemists
In-houseTurkish labeling
Compliant translation, artwork adaptation and print coordination
In-houseCustoms & import
Importer of record — duties, clearance and bonded handling
In-housePost-market surveillance
Batch traceability, vigilance reporting and correspondence with authorities
In-houseFrom first call to first sale.
A disciplined fourteen-week path from introduction to shelf — every stage owned, documented and reported.
01Introduction & fit
We study your brand, your positioning and your ambitions for Turkey, then agree on channels, volumes and terms.
02Registration & compliance
ÜTS registration, PIF files and Turkish labeling, completed by our in-house team before a single unit ships.
03Import & logistics
First purchase order, direct shipment, customs clearance and intake into our fulfillment network.
04Launch & growth
Retail placement, e-commerce go-live and marketing activation — with sell-through data reported back to you.
A market of scale, ready for Japanese quality.
Turkey sits at the crossroads of Europe and Asia, with one of the youngest and fastest-growing beauty markets in the region. Demand for science-led Japanese formulations is rising faster than domestic supply can meet.
Sources: Euromonitor International, Statista and IndexBox (2025–2026). Figures are compiled for partner briefing; we share the underlying source data during formal distribution discussions.
Let's introduce ourselves properly.
A first conversation costs nothing and commits you to nothing. Tell us about your brand, and we will get back to you within two business days with an honest view of its path into the Turkish market.
Correspondence welcomed in English, 日本語 and Türkçe.
partnerships@yunineva.com